The AJC Group is a global food provider, international marketer, and cold-chain logistics company. We were tasked with creating short, impactful taglines for every branch of the company. Each tagline was crafted to be different from one another, specific to the offerings of each branch, while remaining unified in tone and structure.

I created thorough guidelines for the use of the taglines with their existing branding as well as with their 50th Anniversary branding that was being used throughout the year. I worked on implementing the taglines on designs for various marketing materials including presentations, fact sheets, trade show graphics, and videos.