DATTCO operates a motor Coach & Tour Group that supplies charter services and tours across the U.S. In addition, the company operates intercity bus service via Megabus. Their coach and tour division is the official transportation provider for the Connecticut Yard Goats baseball team, Bridgeport Islanders hockey, and the NCAA champions the University of Connecticut and Quinnipiac University amongst numerous other colleges and universities.

I was hired to explore updating their dated but highly recognizable branding to a more contemporary look. While the updated branding was positively received and successful at achieving their goal, they ultimately they decided not to follow through with it due to the cost of rebranding their entire fleet.