World Wide Rigging is a female owned, family operated material handling supply company backed by over 30 years of hands on experience in construction and entertainment rigging. They supply professional-grade lifting and rigging equipment with the capability to fabricate the highest quality wire rope and chain slings built to meet demanding specifications.

I was hired to update their logo, which had been created using AI, and looked different in every application in which it was being used. The client liked elements from their AI produced logo, such as the globe and circular badge format, so I incorporated those notes into a cleaner, more bold logo mark and implemented the new mark across several marketing items such as line cards, business cards, note pads, and employee apparel.